Market development
Understanding the market, identifying opportunities and establishing a local commercial presence.
Technology sales & marketing
Technology.
Market access.
Revenue.
SMOG Consulting helps technology companies enter new markets, build qualified sales pipelines, and turn software solutions into recurring revenue.
Marketing
Positioning technology products, generating awareness, creating campaigns and developing qualified leads.
Sales
Prospecting, demonstrations, negotiations, customer acquisition and commercial relationship management.
01 — Market entry
02
03
04
05
Technology market entry
Structured market-entry, positioning and business-development strategy for new geographic and industry markets.
B2B software sales
Prospect identification through demonstrations and commercial negotiation.
Lead generation
Targeted B2B outreach, digital marketing and direct business development.
Product marketing
Complex technology translated into clear business value.
Channel & business development
Partners, distributors and institutional opportunities that accelerate penetration.
06 — Representation
Sales representation
SMOG acts as commercial representative for selected technology products within agreed markets.
Our technology partner model
We don't just market technology. We help sell it.
SMOG works with technology companies to create a complete commercial pathway from market opportunity to customer acquisition.
- Market
- Position
- Promote
- Prospect
- Demonstrate
- Convert
- Grow
-
01
Understand
The technology, customer problem and commercial proposition.
-
02
Position
Market positioning, messaging and value proposition.
-
03
Reach
The right prospects and business opportunities, engaged.
-
04
Convert
Demonstrations, negotiations and commercial conversion.
-
05
Grow
Ongoing customer and market opportunity for recurring revenue.
- Hospitality & tourism
- Property & real estate
- Mobility & rental
- Retail & commerce
- Education
- Professional services
- SMEs & enterprises
Have technology to take to market?
Tell us about the product and the market you want to grow in. We'll come back with a commercial view of the opportunity.